Mainstream TV Networks vs OTT Services: The Evolution of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conventional TV net

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